the art of being seen

SEO and SMO positions are relatively new, but have become extremely important in any web team.

The search-engine optimisation role ensures our website is visible to the general public and for important search-engines.

The search-marketing officer ensures that our online search marketing campaigns are run efficiently. This basically involves optimising setup in the three main search engines, google, yahoo and msn.

Google provides accurate and very complete website tracking which enables us to constantly improve our search results, search marketing and branding.